Gütersloh/Milan, April 14, 2010. Inspiring forms, the pleasant touch and feel of surfaces, intuitive functions – the design of the Generation 5000 built-in appliances has already been at the receiving end of numerous international design awards. One reason for these accolades is the way products from widely differing product groups harmonise perfectly with respect to form and function, appearing to come from the same mould. With the exclusive 'Ice' series, based on the Generation 5000 family of products, Miele is now venturing into new realms of design. Both design series are specially developed for integration into an extravagant ambiente.

'Fire' appeals to lovers of exquisite design and those in pursuit of unique values. And, in this case, this can be taken literally as the solid handles on these machines, together with the delivery unit on the coffee machine and the milk flask, have a high-gloss, gold-plate finish. In combination with titanium-style fascia panels and rear-printed bronze glass surfaces, this creates an ensemble which exudes a sense of value and immediately upgrades even the most exquisite of kitchens. An embossed golden logo on the appliance front underlines the aura of quality and value.

The characteristic trait of the 'Ice' series is its cool appeal. With a material mix comprising aluminium, silver rear-printed glass and chrome, Miele appliances accentuate the cool, puristic design of the kitchen. An embossed chromium logo on the appliance front underlines the aura of quality and value.

Technologically speaking, the new appliance series opens up huge potential in terms of food processing freedom and offers unparallelled convenience. All products in this range feature touch controls. The built-in coffee maker prepares latte macchiato at the touch of a button. Wall ovens features Miele's unique 'Moisture Plus' function as well as pyrolytic cleaning, a feature which incinerates residues to ash at high temperatures. The cooker hood uses 'con@ctivity' to communicate with the hob to allow extraction to be gauged to what is actually going on down below. Miele appliances are communication-enabled and are able to interface with other appliances and control systems.

The series comprises an island and a wall decor hood, a combination oven for a 45 cm niche, two wall ovens (60 cm and 90 cm), two food warmers, a steam oven, an XL combi steam oven, a coffee machine and a flush induction hob.

'Fire' and 'Ice' launches may differ on international markets.

Press contact:
Michael Prempert
Tel.: +49 (0)5241/89-1957
Email: michael.prempert@miele.de

Company profile: Miele is world leader in the production of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2008/09 turnover amounted to approx. EUR 2.77 bn with sales outside Germany accounting for 70%. Miele has its own wholly owned sales subsidiaries or operates through distributors in 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of over 16000 with two-thirds in Germany. The company has its headquarters in Gütersloh, Westphalia.