Miele well frequented by dealers and consumers / Steam oven with microwave and range cookers featured centre-stage

Miele considers its presence at the LivingKitchen 2015, which ended on Sunday after a full week, as having been a 'full success'. Visitor rates, with more than 10,000 registered trade visitors, were at a similar level to the event two years ago when the company presented its complete Generation 6000 range of built-in appliances. Similar can be said of the days on which the show was open to the general public.

The feedback from dealers and consumers to the new products and features the Gütersloh-based domestic appliance company presented at the exhibition were 'more than pleasing', says Frank Jüttner, Managing Director of Miele Germany, who hosted the exhibition on behalf of the Miele Group. This applied in particular to the new combination unit which brings together a fully fledged Miele steam oven and a fully featured microwave oven as well as to the new range cooker from Miele, an XXL product combining no less than five functions in a single unit. Miele's range cookers are currently staging their market premiere in North America. A decision is due to be taken over the coming weeks as to whether, and if so in which European countries, these products will be launched. A further crowd puller was, as expected, the presentation of Miele@home applications associated with the networked house.

During the press conference to mark the start of the event, Miele announced that its turnover in Germany had topped the € 1 bn mark for the first time. Early 2015 will also witness the first shipments of a total of 12,000 kitchen appliances to the 3,000 apartments of the exclusive Golf Estate property development close to the Indian city of Delhi, marking the single biggest order in the history of the company.

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Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2013/14 turnover amounted to approx. EUR 3.22 bn with sales outside Germany accounting for around 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,660, 10,411 thereof in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.