Clear, concise and detailed

According to studies, around nine out of ten commercial buyers spend time each day on the Internet doing research ahead of their purchases. Visitors to the new Miele Professional website will now find the perfect product even faster: www.miele-professional.de offers a clear and concise structure, a contemporary layout and convenient filters. And, where necessary, potential customers will also find comprehensive information on financing, accessories and more.

In designing the new layout, Miele has taken on board suggestions submitted by users: A single click on the 'Branches' tag opens up 9 new fields including 'Medical', 'Hotels & Restaurants' and 'Small businesses'. Selecting the appropriate branch provides access to a new webpage containing in-depth information. Via an image bar in the upper section of the screen, the user can then access machines, from laundry products and commercial dishwashers to washer-disinfectors and sterilisers for use in hospitals and laboratories. Relevant information is provided on machine dimensions, cycle times, consumption data and accessories shipped with the product. Users are also able to save various products and compare them.

Apart from the route via 'Branches', visitors to the website can use the 'Products' tag to access products and accessories direct. A version of the website optimised for mobile devices is also available.

Wide-ranging, customised solutions for a broad variety of clients are described on the website under 'Service & Support'. This provides information on planning new premises and facilities, on maintenance and service contracts as well providing free downloads of brochures and operating instructions.

'We aim to reach potential customers faster than ever before with our new website', says Andreas Barduna, Director of Miele Professional Sales, Service, Marketing. Our Internet presence is ideal for providing clients with information at an early stage. This ensures that perfectly tailored solutions are arrived at in subsequent pre-sales advisory discussions.

Anyone requiring face-to-face advice has the choice of submitting contact data to contact Miele direct or using the 'Dealer search' button.

Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2014/15 turnover amounted to approx. EUR 3.5 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. Throughout the world, the company, now in fourth-generation ownership, employs a workforce of 17,740, thereof 10,350 in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.