What will life be like tomorrow? And what role will the home play in it? Christian Gerwens, Senior Vice President Region DACH and Global Key Account + Export at Miele, answered these questions at the IFA kick-off in Berlin. Using the slogan “Imagine the Future”, the premium manufacturer presented its vision of the smart home – and how Miele is actively shaping this future. Gerwens also provided a first glimpse of the product innovations to be unveiled at IFA, which will make life even more convenient, smarter and more intelligent in the future.
Just in time for the start of the IFA trade fair, Miele is presenting its third generation of cordless vacuum cleaners with the new Triflex HX3. This compact all-rounder combines the flexibility and cleaning performance of its predecessor, the HX2, with improved user convenience. Miele is entering a growing market segment with its new wet cleaning solution. A total of six models are available, two of which feature the Aqua Twister Pro nozzle for wet cleaning. The nozzle can be retrofitted to the other models. Sales will commence in March 2026.
Miele presents its new downdraft extractor hoods at the IFA kick-off in Berlin. These combine high-performance air purification, high-quality materials and smart technology with an innovative lighting concept that creates atmospheric accents in the kitchen. Its minimalist design blends elegantly into modern kitchen architecture – when not in use, the extractor fan disappears discreetly into the worktop.
Modern, stylish and connected: At IFA 2025 in Berlin, premium manufacturer Miele will present its new generation of MasterCool refrigerators – generously sized fridge-freezer combinations that are sure to be an eye-catching feature in any kitchen. In addition to their impressive size, the focus is on maximum food freshness, user convenience and design. An odour filtration system and integrated cameras for a perfect overview of the contents of the refrigerator compartment make the new generation a technical and visual highlight in the kitchen.
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