Press releases

Re-writing laundry care

Gütersloh/Sardinia, April 18, 2013 No. 059/2013

Miele at IFA 2013

Miele, world-leading manufacturer of premium domestic appliances, will be showcasing several spectacular new products and features on the subject of laundry care at the forthcoming IFA trade show in Berlin. This was announced by the company at the IFA Global Press Conference held in Sardinia. This major launch will be complemented by further new products and features on the dishwashing front. Dishwashers technically count among the new built-in appliances (Generation 6000) which will feature in the largest-scale product launch the company has ever seen, due to start in May.

Since 2008, white goods have been an integral part of the range of products on display at Berlin's tradition-rich exhibition. The 3000 m² and award-winning booth showcasing products from the Gütersloh-based company has been a magnet to specialist dealers and consumers alike since white goods were added to its remit. Miele has repeatedly presented innovations which have become the benchmark for the entire branch of industry: The world's first automatic dispensing system for both powder and liquid detergents or Smart Grid enabled machines which set into action automatically when electricity is particularly cheap.

World premieres presented at IFA have also included such earth-breaking topics as the solar dryer due to be launched in May or the SolarSave programme on dishwashers available from September onwards. 'The focus of innovation at IFA 2013 will be the new generation of washing machines and tumble dryers sporting exciting and unique technical features', maintains Dr Reinhard Zinkann, Managing Director and Co-Proprietor of Miele & Cie.

As in previous years, visitors to the exhibition can brace themselves for an eventful Miele presentation in Berlin with a focus on pleasure and experience. Although details are still at the planning stage, Miele has always succeeded in the past in upping the ante on the previous year's exhibition, both in terms of product highlights and with respect to stand design and visitor tally.Zinkann: 'I am convinced that this year will be no exception'.

As in previous years, Miele will occupy its usual spot in Hall 2.1, Stand 101.

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Company profile: Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2011/12 turnover amounted to approx. EUR 3.04 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of oven 16,700 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.

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