Miele further enhances Generation 6000 built-in appliances

Discerning lovers of fine kitchens are simply bound to be inspired by Miele at the forthcoming Eurocucina. To match the four colour worlds of its built-in appliances, the company is set to unveil new design features offering the ultimate in individuality in Milan. These include enhanced aesthetics through the inclusion of out-of-the-ordinary materials and status-boosting customised manufacturing. 'This means we are uncompromising in offering our customers the very best - moving away from off-the-shelf products', says Gernot Trettenbrein, Managing Director of the Domestic Appliances International business unit. No further details on this count will be revealed before the exhibition.

Around 300 built-in appliances will be on display at the exhibition booth which will cover an area of 760 m², showcased with a focus on pleasure. Exhibits will cover the two design lines PureLine and ContourLine as well as the colours Obsidian Black, Brilliant White, Havana Brown and CleanSteel stainless steel. 'For the first time we will be presenting our entire Generation 6000 range at an international trade show', Trettenbrein announced. Miele is a perfect match for the design connoisseurs who visit the Milan fair – from an inspirationally designed booth through to exclusive machine features such as M Touch controls allowing ovens, steam ovens or coffee machines to be operated with a smartphone-like interface.

Relaxation and a retreat from the hustle and bustle of the trade show is offered by the Miele Café at the heart of the booth, a well-loved fixture at brand publicity events of this size. Two show kitchens at the entrance will allow chefs de cuisine to spoil visitors with tasty titbits.

Eurocucina 2014 will run from April 8 until April 13. The Miele booth (Hall 9, Booth A02/B03) is part of a special show called 'Technology for the Kitchen'.

Company profile: Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2012/13 turnover amounted to approx. EUR 3.15 bn, with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,250 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.