Page 12 - Miele D The Magazine 2018

FAIR
Following on from the Berlin product launch, Austria and Switzerland laid on their own presentations. Miele Austria ex- tended an invitation to their Experience Centres in Vienna and Wals in September 2017. Around 900 dealers experienced the Dialog oven at in-house shows. Leading chef Andreas Döllerer, with his considerable ex- pertise, gave support to the Austrian team. The Swiss hosted their presentation at Swissbau in Basel in January 2018. Gour- met chef André Heiniger astounded visitors at the Miele stand. With almost 100,000
visitors, Swissbau is the most important in- dustry platform in the country for the con- struction, energy and architecture sectors.
What the media said
“The word revolutionary is bandied around rather too freely in the tech world but this could be a genuine step change in cooking.” Duncan Bell Lifestyle Editor T3. from UK
“Miele introduces an oven that will change the way you cook” – US edition Architectural Digest
Spreading the word about the Dialog oven in Australia: Chris Kotis, Michael Meredith, Kerrie McCallum, Ashley Alexander, Miele brand ambassador Shannon Bennett and Sjaak Brouwer (from left) in Berlin.
The Swiss
the Dialog Swissbau,
important exhibition.
“We tried an oven that cooks by listening to your food – and it’s amazing. Forget all the so-called smart ovens – the Miele Dialog may just be how we cook in the future.” – Keith Barry, Reviewed.com (with 4 Mio. visitors/month in the US)
“Cooking is like a Formula 1 race...At the IFA exhibition in Berlin one manufacturer was celebrated like a World Champion Team, be- cause it had seemingly developed the Mercedes of cooking appliances ...The grandiose presen- tation was a triumph from start to nish.” Matthias Christler, Tiroler Tageszeitung
“It is an appliance that has been missing. It works quicker, and above all, it works better. And those are two points that are important for development in today’s society, when it comes to culinary matters” – the leading Ger- man chef Johann Lafer on YouTube.
“At rst I couldn’t understand how it was possible for the sh to be cooked to perfection whilst the ice block remained frozen. There hasn’t been anything so revolutionary in the kitchen for many years”– the leading Austrian chef Andreas Döllerer.
presented oven at their most
12 // Miele The Magazine