Page 22 - Miele D The Magazine 2018

SUSTAINABILITY
Ecological thanks
to heat storage
Award-winning Miele dishwasher from the G 6000 EcoFlex series: The coveted EcoDesign prize, jointly awarded by the Federal Ministry for the Environment, Na- ture, Construction and Reactor Safety, the Federal Environmental Agency and the In- ternational Design Centre Berlin, this time went to the EcoTech heat store. This de- vice utilises heat from rinse water from the previous water intake to preheat the water for the next main wash, thereby reducing energy consumption considerably. Result: An A+++ minus 20 % on the energy label. The EcoTech heat store is located in the side panel of the appliance and consists of two separate water circuits. One of these circuits transports fresh tap water; the other consists of a series of loops. The latter con- tains hot water from the last programme stage which is circulated to pre-heat the fresh water in the reservoir. As a result, less electricity is required for further heating. In average use, this equates to savings of around 50 kWh per year and household.
Distinguished
for equality of opportunity
Miele was awarded the “Total E-Quality” la- bel for its personnel policy geared to equal opportunities. Total E-Quality Germany has also conferred the additional “Diversity” award. This award honours the family com- pany's “exemplary commitment” to the ap- preciation, promotion and harnessing of the individual diversity of its employees.
“Miele not only enables equal frame- works for professional success for its em- ployees. But also: the business promotes the careers of women and thereby en- hances its attractiveness as an employer”, con rms Eva Maria Roer, CEO of Total E-Quality Germany. Organisations from the worlds of business, science and ad- ministration as well as associations with a minimum of 15 employees can compete for the award. An independent jury de- cides on the verdict.
Prize winner at the Federal Eco Design Awards 2017: The G 6000 EcoFlex dishwasher from Miele with heat store has an A+++ minus 20 % energy ef ciency rating.
Reducing energy, improving ef ciency
Energy ef ciency is a key issue at Miele. Not only when it comes to the domestic appliances and commercial machines. It also applies to operational environmental protection. Since 2000, Miele has succeed- ed in reducing energy consumption at its production plants by more than 15 % – de- spite considerable increases in production output. And it will by no means stop there. The goal for 2025 is to further reduce spe- ci c energy consumption by 20 %.
Prized for reliability
In 2017 the Australian “Choice” magazine presented the results of a major customer survey conducted by the eponymous con- sumer watchdog. 9,000 members partici-
pated. Miele washing machines, tumble dryers and vacuum cleaners achieved ex- cellent marks. Reliability, customer satis- faction and customer service, among other things, were evaluated.
No.1 in the Sustainability Image Score
Just how consumers view sustainability de- pends not on the branch of industry con- cerned but on corporate culture. Looked at this way, Miele has the best sustainability im- age. This was the outcome of the Sustainabil- ity Image Score 2017 survey. The aim of the study was to ascertain the in uence sustaina- bility and corporate responsibility has on the image of companies, willingness to buy and customer loyalty. See www.sustainability- image-score.com for more information
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