Page 29 - Miele D The Magazine 2018

Miele Romania looks back with pride: countless newly opened showrooms offer new oppor- tunities all over the country to dip into the
world of Miele. Miele is opening its doors right in the middle of the old town in Constanta. It is the third proprietary showroom in Romania and resembles its prototype in Bucharest. Alternatively the rst shop-in- shop, as well as the newly-designed displays of exclu- sive Miele partners in ve towns, are inviting visitors to become acquainted with the brand.
Interest is high – particularly in Smart Home tech- nology. The Miele Point in Bucharest was so successful that the team called a press conference on the rst anniversary: a further highlight of the event calendar –
Welcome to the visitors: the new Miele Point in the old town of Constanta (Konstanz).
prominently supported by the renowned chef Adi Hadean. Romanian cooking connoisseurs know him from his culinary demonstrations in his kitchen that is completely equipped with Miele appliances. Dur- ing the press events he surprised media representatives with tasty titbits prepared on site.
There are also lots of plans for the future: the current 18 employees are soon getting timely reinforcements to take care of two or three more Miele Points.
BRAND EXPERIENCE
The opening of an exqui- site Miele Experience Centre (MEC) in the heart of the much-loved Cause- way Bay shopping mall was the crowning glory of the 20th an- niversary of Miele Hong Kong in 2017. The two-storey show- room totals 350 square metres. The on-site and consultant team promises a stunning dive into kitchen planning and appliance selection. Furthermore there are countless workshops and events on offer to experience the high- lights of the brand and the inno- vative technology with all sens- es. In weekly presentations and courses Miele chef Chan Wing Kuen and his colleagues present a variety of different cooking techniques and the use of Miele appliances in the active kitchen.
A wonderful birthday present: Miele Hong Kong celebrates its 20th anniversary with the inauguration of a new two-storey Miele Experience Centre.
Occasion for a press conference with culinary surprises: the last year was extremely successful for the Miele Point Dorobanti in Bucharest.
Miele The Magazine // 29
HONG KONG ROMANIA