Page 43 - Miele D The Magazine 2018

of a behind-the-scenes tour of the Mas- terChef Canada set with a visit from all three judges.
MasterChef Canada filmed the Re- demption Challenge at the Miele Experi- ence Centre Toronto, in which four elimi- nated amateur cooks undertook a cookery challenge using the DGC XL and the vic- tor won the chance to return to the com- petition. In conjunction with the Redemp- tion Challenge, consumers could enter an online competition after the programme, answering questions relating to the show. The competition gave one lucky viewer the chance to win a Miele Cooking package so they too could cook like a MasterChef in their own home.
Miele and The World’s 50 Best Restaurants strengthen their co-operation: Tim Brooke-Webb (left) and Axel Kniehl signed a partnership agreement for three years.
Miele appliances match perfectly into the setting of the No. 1 Canadian cooking program MasterChef.
The MasterChef competition drew crowds of eager home cooks to the Experience Centre Toronto.
M iele is to strengthen its coop- eration with The World's 50 Best Restaurants: the company is now the exclusive kitchen appliance partner and presents, among others, the Miele One To Watch Award to other particularly promising gourmet
restaurants.
The World's 50 Best Restaurants
is initiated and hosted by the William Reed Business Media Group. The rank- ing is based on the votes of more than 1,000 international experts and com-
mends current top businesses for their unique culinary experiences. The list is also an indicator of global trends in haute cuisine. Alongside the worldwide awards which attract the culinary avant garde each year, two further events – Asia's 50 Best Restaurants and Latin America's 50 Best Restaurants – have been recognising the distinctive culi- nary specialities of these two regions since 2013.
“50 Best and Miele are united in their passion for cooking at the highest
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