Page 3 - Miele D The Magazine 2018

Dear Readers,
In the previous business year Miele has achieved historic heights with regard to turnover and employment. And that should be viewed all the more positively, as unfa- vourable exchange rates and obvious con- sumer reticence in important markets have not exactly encouraged business (see p.7). Thanks and recognition for that are due to our trade partners, but also to the Miele teams in the subsidiaries worldwide, in the factories and headquarters.
So that we can continue to grow together in the coming years, Miele has invested more than ever before. We are repositioning in many areas. In this edition of the Miele magazine, we would like to present to you in greater detail what this means.
The challenges and opportunities of digitalisation are a central aspect here. With the new Smart Home business unit (p.23) and the subsidiary Miele Venture Capital, we have laid the foundation to further advance Smart Home solutions for our products and to gain and inspire young companies with their creative ideas for Miele. Because we are of the rm convic- tion: in the future it won't just be the “hard- ware” that determines success, but rather the whole package of appliance, conveni- ence features and additional services.
An exciting example is the unique new Gourmet Service MChef that we have
developed in conjunction with the start-up of the same name (p.15). In a completely different respect, much potential is also offered by the investments in our Korean co-operation partner Yujin Robot, as well as our new Italian medical technology subsidi- ary Steelco Group (p.48).
For the moment however, we want above all to concentrate on the new prod- ucts, among them the Dialog oven that just has been launched on the market, (p.8) and the Generation G 7000 dishwashers that had their world premiere a few weeks ago at IFA in Berlin (p.16), to name just two of many examples.
Here as well as there, the feedback in the trade, from the end customers and in the media is exceptionally promising. That is something we can build on. In this spirit we look forward to a lively Christmas trade – and to a successful upcoming year.
EDITORIAL
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