Page 32 - Miele D The Magazine 2018

USA
Big City events
Creating compelling events in Miele’s Experience Centers doesn’t just build brand recognition, it also welcomes new customers and rewards current clients with exclusive opportunities to get up close and personal with some of the biggest names in cuisine and design. Miele USA was honored to host a couple of big events in the Fall of 2017 in the Chicago, New York and Seattle Experience Centers.
In October, timed to coincide with Design Chicago, a two day trade group event in the Merchandising Mart, Miele hosted
an experience for local Chicago design- ers in partnership with Traditional Home magazine. Almost 100 guests learned about the latest kitchen designs and received tips on how to create the ultimate kitchen for entertaining from Samantha Hart, Group Editor of Meredith Luxury Home Portfo- lio. Attendees also enjoyed delicious tid- bits and were entertained with two cook- ery demonstrations by one of Chicago's favorite award winning restaurants, Girl and the Goat.
Miele co-hosted a second event in the Chicago MEC with Hearst Design Group. Los Angeles based Interior Designer, Ohara Davies-Gaetano, captivated guests with her vast knowledge of designing the perfect kitchen for entertaining. An avid home cook, Ohara wanted to share her passion for cooking as well. She shared two of her own at bread recipes with the audience and demonstrated how the Miele combi- steam oven and coffee system will be stal- warts of her own kitchen that she is cur- rently in the process of designing.
In November, The Fabulous Beekman Boys, winners of the CBS television show the Amazing Race and proprietors of Beek- man 1802 Mercantile, conducted a book signing and culinary demonstration in the Chicago MEC. Brand and chef partners Josh Kilmer-Pucell and Brent Ridge have a live demo kitchen in their mercantile mar- ket. The Beekman Boys entertained 30 fans, Miele owners and business associates to an evening of anecdotes and recipes that are easy to prepare so you can spend more time with your guests.
From Chicago to New York: Miele co- hosted an event along with The Moms, a group that gets moms together for fun and informative events. This Mamarazzi event invited 40 local New York City mom blog- gers to hear excerpts from, and receive a signed book from Molly Sims, a model, ac-
Samantha Hart – shown here at the Chicago MEC –
is an expert on kitchen design and is well versed in entertaining.
tor and lifestyle author. Molly is currently on tour promoting her new entertaining book titled, Everyday Chic! The topic tied in perfectly with the products in the Man- hattan MEC.
Renowned Iron Chef, judge on Food Network's Chopped, and executive chef at
32 // Miele The Magazine