Page 35 - Miele D The Magazine 2018

Chef Jesús Almagro and interior designer Manuel Espejo combine excellent food with design.
Joining forces
Miele organized a series of themed gastronomic experiences in which groups of professionals from the
areas of design, architecture, interior design and fashion dined together. The idea com- bines the talents of two of the brand's am- bassadors-chef Jesús Almagro and interior designer Manuel Espejo. It brings together leading gures from these elds in a hom- age to gastronomy.
The meals were served by Jesús Almagro and were held in Manuel Espejo's new studio, located next to the Teatro Real in the centre of Madrid, which boasts modern Miele kitchen equipment from the ArtLine range of handle-free appliances. A series of similiar events were planned for different target groups as the setting and atmosphere turned out to be ideal for promoting the ArtLine appliances.
American look
in Madrid
Miele teamed up with the Deu- londer interior design studio to present the new series of XXL range cookers at Casa Decor. Casa Decor is a traditional event in Ma- drid for decorators, interior design- ers, architects, designers, landscap- ers and visual artists.
In the Deulonder space, the top model of the series, the 1.2 meter wide model was on dis- play. The range cookers had been launched to great acclaim in the American market, and were subse- quently modi ed for the European market. They combine American lifestyle with Miele quality. The space designed by Deulonder for this edition of Casa Decor was a kitchen/dining room with an American feel, with traditional- style furniture that is not just for cooking, but also for bringing peo- ple together. The brand's design- ers have recreated a functional and cosy atmosphere with elements such as herringbone ceramics and a wooden oor.
Competition to nd the appliance in longest use
Miele has launched the #MieleDuraMás competition to nd the Miele appliance still functioning for the longest in Spain and to pay homage to those who place their trust in the brand. The person with the longest-serving Miele appliance in Spain will win a new state-of-the-art appliance.
Participants have to upload a photo of their appliance and complete a short form with the model of the machine and their personal data. Miele will look for the appli- ance that has been in operation for longest from all the forms received and the winner will receive an equivalent appliance from the current range.
The company also wants to include all those who, although they do not have a Miele appliance today, have happy memo- ries of the brand because it was used in their family over the years. Participants in this
Miele searched for the oldest appliance in Spain.
other competition must upload a comment at this address describing their memories of the brand over the years and complete the
participation form. The author of the best and most sincere comment will win a Miele Classic C1 EcoLine vacuum cleaner.
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