Page 51 - Miele D The Magazine 2018

For the second consecutive time Miele was pre- sent as one of the main sponsors of the World Architecture Festival in Berlin. In November
2017 over 2,000 of the world's leading architects and designers met up to exchange ideas and to attend the award ceremonies.
Miele sponsored prizes for particularly outstanding buildings and designs, in addition to presenting their projects business to attendees as the only domestic appliance manufacturer. Representatives of the vari- ous subsidiaries made contact with leading creatives from contemporary architecture at a lavish stand. The entrants list was lled with what you could call “The Big Hitters” in the A + D world but also some fantastic up and coming rms. “For me, Miele's involvement in the Festival was about showing the A + D community that we are there to support them in their industry, that Miele is investing in long standing relationships that show mutual respect”, commented Ben Curmi, Project Director for Miele Australia.
The company has already profited significantly from the Festival in 2016. A contact for an Oslo Archi- tects' group was generated from this, which ultimately resulted in the tting of 70 superior apartments with Miele appliances. A project in New York was also initi- ated at the Festival. Therefore expectations were high for 2017. They were not disappointed: a new property developer in China is now one of the Miele partners in the project business and a number of new contacts promise commissions in the future. Miele will there- fore also participate as a Headline Partner at the World Architecture Festival in 2018 that will take place in Amsterdam.
Speaking of the winners: the prizewinners of the categories Interior of the Year and Future Projects – Mixed Use – both sponsored by Miele – had twice the reason to be cheerful. In addition to receiving the pres- tigious accolade, they were also invited by the company to an evening at the Miele Experience Center Berlin.
The Miele stand
at the World Architecture Festival in Berlin was a popular contact point.
Aclassic example of an exclusive project is the new Lansdowne Place luxury apart- ment development in the prestigious location of Dublin 4. This development, designed by O'Mahony Pike Architects, is the rst of its kind in Ireland offering residents superior ve star living with a private residents' club for a luxurious lifestyle. Miele is delighted to be part of this ground-breaking pro- ject. The development boasts state of the art Miele cooking and laundry appliances featured in the hand- crafted kitchens and lavish interiors designed by award winning UK based Goddard Littlefair. Markus Miele, who was on a business trip in Ireland was shown around Lansdowne Place by Roisin McCarron from the development company Chartered Lands. He en- joyed the spectacular views over Dublin city from the penthouse apartments at Lansdowne Place.
Roisin McCarron
showed Markus Miele around Lansdowne Place.
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