Page 53 - Miele D The Magazine 2018

Miele Hong Kong celebrated the mile- stone with a private cocktail event at the Design Handicraft Centre
PMQ, Central. Dr Markus Miele and Dr Reinhard Zinkann, the fourth generation of the founding families, as well as Kenny Lam, Managing Director of Miele Hong Kong and Macau, shared a few words of gratitude with guests for their continued support for Miele Hong Kong over the past 20 years. Among
the 250 visitors: Mario Miranda, business partners, developers, media and colleagues.
The private cocktail event took guests into a fully immersive journey through Miele's history by using both animation and multi-sensory touch points to look at the company's past, present and future.
A tasting kitchen headed by Peter Find, Executive Chef of the Ritz-Carlton Hong Kong, showcased the innovative ArtLine
appliances while treating guests to an ex- quisite culinary experience. Other prod- ucts also didn't come off to badly: the Bliz- zard, Miele's rst bagless vacuum cleaner, aroused lots of interest.
The highlight of the evening was a sur- prise performance by celebrity Kelly Chen who shared some of her Miele user experi- ences with the emcee for the night, Kelly Cheung.
Young in years but nevertheless with an impressive development record – this is how Miele presents itself in China in its 10th year of existence. The anniversary was celebrated with around 300 guests including government repre- sentatives, business partners from trade and projects, representatives from the media and designers. James Lau, Manag- ing Director Miele China, greeted Markus Miele and Reinhard Zinkann in the unu- sual location of the West Bund Art Centre. An aeroplane factory used to occupy the building complex, but today it is home to a hip cultural centre for art, fashion and events in a central location in Shanghai. Miele was started in China in 2008 with 50 employees, today it has around 200. It is one of the youngest subsidiaries of the company.
Miele Hong Kong celebrated its 20th anniversary at PMQ.
Miele and industrial culture make a perfect match at the West Bund Art Centre Shanghai, where the company celebrated its 10th anniversary.
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