Page 54 - Miele D The Magazine 2018

NEWS
Plenty of room for little explorers
Most Trusted Brand
Once again Miele is among the most trustworthy brands in Germany, the company is even No. 1 in the Domestic appliance product category. Consumers had nominated a total of 3,895 different brands in 27 product categories in the Trusted Brands 2018 study by Reader's Digest. However a decline in trust was notable across all product categories, according to the study authors. Accord- ing to this, brand trust was eroded by factors such as incorrect information, de cient quality, critical constituents or even the issue of exploitation. Miele's result is all the more positive because its rating was even better in comparison with the previous year.
Hat trick at Which? Awards
Miele has been crowned Home Appli- ance Brand of the Year at the prestigious Which? Awards in the UK. The awards celebrate and recognise businesses that have achieved positive change and de- liver excellent products and services that score highly in Which? research and testing. Peter-Vicary Smith, Chief Executive of Which? comments, “Con- sumers should be at the heart of every business. Brands that deliver excellent products and services for their cus- tomers deserve to be recognised and rewarded.” The Which? Awards are completely independent and businesses cannot put themselves forward to win an award.
A key in the shape of a big cake: Olaf Bartsch (left) wished the children “a happy and joyful time” in the IdeenReich. With him on the photo: Miele Personnel of cer Kristin Terborg, Teacher Karina Swonke, Christoph Kirschner, Miele Real estate department, Britta Hü ng (pme Family Service) and Architect Heinrich Voßhans (from left).
The IdeenReich (IdeasKingdom) is open. Around 60 children can play, romp, explore and discover in the new childcare facility of the Miele company in Gütersloh. The facil- ity began operating last March only a few steps away from the main entrance of the headquarters in Gütersloh, with the of - cial opening being celebrated in July 2018. “Hopefully this will make it easier for many parents to organise their everyday lives”, said Olaf Bartsch, Executive Director Finances and Administration, at the handover of the keys. Both the proximity of the childcare premises to the factory and the long open- ing hours contribute to this.
The IdeenReich is spacious: 1,300 square meters of interior space and an
outdoor play area of 1,200 square meters. Plenty of room then, for Miele offspring from the age of eight weeks to approx. six years old.
There is a particular focus on natural sciences and technology in the education- al work of the facility. Children's curiosity and enjoyment of these subjects should be aroused on a voluntary basis, depend- ing on personal inclination and above all, playfully. Nevertheless, the basic idea of the company's childcare facility is about the compatibility of family and work and not so much on encouraging pupil's tech- nical skills. To this end, Miele has invested more than 3.5 m Euro in the childcare facility.
Miele The Magazine 2018 Publisher:
Miele & Cie. KG
P.O. Box, D-33325 Gütersloh Phone: 0049 (0)5241 89-1951 to -1959
Fax: 0049 (0)5241 89-1950 www.miele.de presse@miele.de
Overall responsibility:
Carsten Prudent
Chief Editor:
Michael Prempert
Reporters:
Julia Cink, Karla Gretenkord, Claudia Mai, Reinhild Portmann, Catharina Saalbach, Anke Schläger, Christina Tenambergen, Ursula Wilms
Photos:
Berlin Food Week, Food@venture/ M.Wagner, Lagrange, Miele, Resulted Design und Marketing, Roche, Studio Casa,
The World's 50 Best Restaurants, Weber
Editorial archive:
Heiko Johannpeter
Support subsidiaries:
Ines Mundhenke
Editorial secretaries:
Wencke Ellermann, Laura Friedrich, Melanie Wiesbrock
Layout/Production:
Büro für Gra sche Gestaltung – Kerstin Schröder, Christian Ring, Frank Rothe
Printing:
Druckerei und Verlag
Hermann Bösmann GmbH, Detmold
Follow us on Twitter: http://twitter.com/#!/Miele_Press
Cover: Inspiring dinner with the Dialog oven Photo: Michael Heinsen
54 // Miele The Magazine
THE MAGAZINE
A new technology inspires worldwide
The Dialog oven
is the future of cooking
Medical division
Majority share in Steelco acquired
Brand experience
First digital flagship store in Toronto
2018