Page 55 - Miele D The Magazine 2018

Dr Markus Miele with Gerold Haas, Roche Switzerland, in the back- ground Rico Fallegger, Managing Director Miele Switzerland, and Rolf Biesser, Professional Director Miele Switzerland.
500 laboratory washers in action at Roche
When it comes to laboratory technology, the world-leading pharmaceu- tical company Roche relies on washer-disinfectors from Miele. 500 are in daily use at the main headquarters in Basel, along with the carefully- matched process chemicals ProCare Lab. The intelligent system concept, as well as the associated Miele sustainability, convinced the staff concerned at Roche – as the responsible Product manager Gerold Haas revealed to Dr Markus Miele during his visit to Basel. The professional interaction of the highest cleaning quality, process safety and competent customer service were all decisive for the partnership. Roche also presented its company and investment strategy to Markus Miele in the course of the visit to the research and development site in Basel.
Prepared for the future
According to Dr Stefan Breit, Executive Director Technology, three key technologies will in uence the production of appliances at Miele in the upcoming years: They are collaborating robots, arti cial intelligence (AI ) and digital twins. Collaborating robots are already common in production. AI will have a great effect in the eld of predictive maintenance. With the assistance of a so-called digital twin, it is possible to map products, planning and production processes completely digitally. “With that we can plan more quickly, react to changes and so introduce new products more rapidly”, explained Breit in an article for MWS news, the newspaper for the Miele plants. Breit sees Miele in a good position to cope with the challenges of digitalisation in production.
NEWS
New look logo
A little more surface – and in a darker red: these are the characteristics of the new logo which Miele has launched in 2018. The mark designation itself with its striking M and the slanting dot on the i remains unchanged.
“The result is a logo which is even more generous and exudes greater perceived value, whilst at the same time ensuring the necessary continuity”, says Dr Axel Kniehl, Executive Di- rector Marketing and Sales. A slight change to the proportions gives the logo more space and bringing the colour scheme of the logo into line with Miele shop furnishings. “But above all, its use in digital formats such as on web- sites and in apps has been simpli ed”, Kniehl continues.
The previous logo has been in use for al- most 20 years. The worldwide rollout will take a little time. In particular, the replacement of signage on facades and in showrooms will be expedited in phases and will allow viable tran- sition periods.
Best customer service for 25 years
The best customer service in Germany for do- mestic appliances for 25 years uninterrupted – only Miele can make that claim. The distinction is based on the large-scale Customer Monitor Germany comparison study, drawn from the evaluations of more than 28,000 consumers. Of those participants who had used Miele ser- vice within the last twelve months, more than two thirds were either “extremely satis ed” or “very satis ed”. On a scale between 1 (= ex- tremely satis ed) and 5 (= dissatis ed) this equates to an average of 1.85. For comparison: the industry average in general is 2.10. Meas- ured against competitors, Miele scores above all in the categories of advisory competence, timeliness and friendliness.
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