Page 8 - Miele D The Magazine 2018

Revolutionary Excellence
During Milan Design Week Miele was able to inspire twice over at the same time – at the EuroCucina Kitchen Exhibition and in the Zona Tortona Creative Quarter.
Milan Design Week attracts hun- dreds of thousands of visitors to the European metropolis from all
over the world every year – well-known manufacturers and brands set design and product trends here. Following the success of the Invisible Kitchen 2016, Miele also showcased itself in Milan this year during Design Week at the EuroCucina Kitchen Exhibition and in the Zona Tortona Crea- tive Quarter. The star of the double perfor- mance: the Miele Dialog oven (p.11).
In Milan's Via Tortona a steel works, a chemical factory and product plants
belonging to a food company were once lined up together. Today the former indus- trial quarter has transformed itself into the creative heart of the town. Used in equal measures by the design, fashion, art and advertising industries, it is in a permanent state of development. Miele has also com- pletely revamped the old industrial halls at Via Tortona No. 58 for its brand and prod- uct show. More than 290 tonnes of material were installed within a few days, with up to 160 people in action at times.
The result: a successful premium stag- ing which attracted more than 38,000
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