Page 9 - Miele D The Magazine 2018

The Miele event in
the Zona Tortona
draw crowds.
Sabine Häring (Miele Gütersloh, right) explains the Alexa application at the EuroCucina booth.
FAIR
meets Milan
Creating New Dimensions:
Miele invited Milan to experience the revolutionary Dialog oven in a 360° multi- media-installation.
ever kitchen exhibition stand – at 1,200 square metres – both specialists and pub- lic visitors experienced the Dialog oven in action here in the Cooking Arena. Further culinary samples were available from the steam oven – whose 35th birthday is being celebrated extensively by Miele, the leader in this product category as well. Further- more the presentation of the new Side-by- Side cooling appliances, the new Aura 3.0 cooker hood and the digital Miele@home products were also of great interest to the international audience. A total of 294 prod- ucts were exhibited on the exhibition stand.
enthusiastic visitors. Under the motto “Creating New Dimensions” the passers- by were offered a 360 degree multimedia show during the day: on entry the path led through a tunnel to a room equipped with a so-called Triboard, that acted as a three-sided projection screen for impres- sive visual effects. Finally, at the centre of the installation a cube with a Dialog oven hovered from the ceiling at 40-minute intervals, featuring live demonstrations and sh in ice sampling. In the evening the Board of Directors, represented by Dr Reinhard Zinkann, Dr Markus Miele
and Dr Axel Kniehl hosted the exclusive dinner event together with moderator Isabel Florido. Among the invited guests from 29 sales companies, in addition to trade partners there were also press rep- resentatives and in uencers such as the food bloggers Marco Bianchi, GnamBox and foodboom, who shared the experience with their social media followers.
The Dialog oven, to which Miele has also dedicated its exhibition stand motto “Revolutionary Excellence”, was also the highlight of EuroCucina, which was tak- ing place at the same time. On the largest-
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