Press releases

CulinArt campaign: Miele ovens offer added benefits and advantageous prices

Gütersloh/Berlin, September 3, 2014 No. 106/2014

On the culinary fast track


Miele is now set to continue the success of its best ever oven promotional campaign in the history of the company with new models. Using the familiar CulinArt label, these models come replete with a comprehensive set of features at attractive prices.


CulinArt campaign models emerged as the best-selling Miele ovens in 2012 - reason enough for Miele to now renew this campaign based on Generation 6000 built-in models. And consumers will welcome the fact that the new campaign series will comprise more models than previously the case.


A glance at the added features compared with models from the standard series reveals that CulinArt models have 25 automatic programmes as well as 'Moisture Plus'. This innovative food preparation method relies on delivering targeted bursts of steam to produce delectable baking and roasting results. And to guarantee success, Miele is including a recipe booklet for automatic programmes as well as a bread-making cookery book. Also included is a perforated Gourmet baking sheet allowing heat (and moisture) to access food from below – ideal when baking bread and pizza or doing French fries in the oven. These machines also feature a fascia in local language as well as the AutoRoast mode offering the benefit of searing and then cooking meat in a single process.


Common to all CulinArt models is a large 76 l oven interior with five rack levels, FlexiClip fully telescopic runners, EasyControl retractable knobs, electronic temperature control in a range between 30°C and 300°C, a time-of-day indicator, Start/Stop programming and recommended temperatures for the various operating modes. The programmes available are Fan Plus, Conventional, Bottom Heat, Grill, Fan Grill, Intensive Bake, Defrost, Gentle Bake and AutoRoast.


The campaign series offers a choice of ovens with and without hob controls with either a PerfectClean or pyrolytic coating. PerfectClean is an award-winning surface finish with excellent non-stick properties for oven interiors, baking sheets and accessories. As nothing sticks, PerfectClean makes cleaning child's play: Residue in the oven can be simply removed using water, a dash of washing-up liquid and a soft sponge. Pyrolytic cleaning is even more convenient as grease splashes and soiling in the cabinet is incinerated to ash at very high temperatures, leaving dust residue which can be simply wiped away. A practical detail in this respect: Combi rack, side racks and FlexiClip telescopic runners feature a PyroFit finish allowing them to remain in the oven during pyrolytic cleaning.

Consumers can also choose between an induction hob and a conventional model based on radiant heat.

The CulinArt campaign is due to end on September 30, 2015.

(445 words, 2,847 characters incl. spaces)

Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2013/14 turnover amounted to approx. EUR 3.22 bn with sales outside Germany accounting for around 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,660, 10,411 thereof in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.

Download as PDF Download incl. media (zip)
Your contact

Michael Prempert
+ 49 5241 89-1957
michael.prempert@miele.com

Media information

Description Download

CulinArt campaign models offer a wide range of beneficial features. These include a perforated Gourmet baking sheet which guarantees perfect results in combination with Moisture Plus. 

High Resolution TIFF
High Resolution JPG

Miele offers a CulinArt oven as a classic model with hob unit controls, seen here in combination with the new cooker hood DA 6096 W Black Wing. 

High Resolution TIFF
High Resolution JPG

CulinArt as a classic oven with hob controls with ContourLine design. 

High Resolution JPG