Press releases

14Press releases
Gütersloh, March 30, 2020 Nr. 019/2020

Refrigerator spring clean

Cleanliness and hygiene around the home contributes to a healthy environment. But there is no need for exaggeration: an occasional thorough clean is sufficient to stop bacteria, germs and unpleasant odours. Special-purpose disinfectants, though, are required to put paid to viruses. In such cases, manufacturers' instruction provide information on the surfaces their products are suitable for.

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Gütersloh, March 23, 2020 No. 018/2020

Miele plans short time at all German locations as consequence of Corona crisis

In view of the impact of the Corona virus (SARS-CoV-2), Miele see itself increasingly faced with the problem of keeping production going due to bottlenecks in the supply of outsourced componentry. This is further exacerbated by the fact that enforced business closures, also impacting the retail trade, have resulted in considerable disruptions to sales. As a result, the family-run Miele Company sees no other alternative than to scale down production at all its German production sites and is preparing to work short time from April 1 onwards. The current plans are for short time to apply until the end of the Easter break, but this may be extended to reflect further developments in the spread of the Corona virus.

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Gütersloh, March 11, 2020 No. 017/2020

Little Giants – fast and doubly economical: 'Evolution' campaign models at attractive prices

7 kg of laundry washed and dried in one and a half hours – despite low consumption and occupying only a small footprint of half a square metre: That is the job of Miele's Little Giants. The current model series, on the market since early 2019, will be joined in Germany in early April 2020 by 'Evolution' campaign models. A washing machine and two dryer versions will then be available at attractive prices for 6 months.

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Gütersloh, March 5, 2020 No. 016/2020

Four iF Product Design Awards for Miele – including three for Professional machines

Miele has this year received no fewer than four iF Product Design Awards. Miele's commercial division (Miele Professional) was particularly successful, with two lab washer series and the compact washing machines from the acclaimed Little Giants series, which both hit the market in 2019. The prize-winning products also include the elegant Aura 3.0 cooker hood for domestic kitchens.

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Gütersloh, February 25, 2020 No. 013/2020

So flexible. So powerful. So fast: Miele launches global campaign with aerobatics world champion

Der Premium-Hausgerätehersteller Miele setzt mit dem Launch seines ersten kabellosen Handstaubsaugers neue Maßstäbe im boomenden Marktsegment. Nun startet die globale Produktkampagne mit einem aufmerksamkeitsstarken Testimonial: Für den Triflex HX1 setzt das Unternehmen auf die dreifache Kunstflug-Weltmeisterin Aude Lemordant. Im Fokus der Kampagne stehen die herausragende Flexibilität, Saugkraft und schnelle Reinigung des Akku-Handsticks. Für die Kreatividee zeichnet DDB Düsseldorf verantwortlich.


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Gütersloh/Stuttgart/Hamburg No. 009/2020

Simplified work and improved hygiene: Miele fresh water dishwasher with integrated drying

Plastic crockery and glasses often require the use of a tea-towel if they are to be dried properly. But that costs time. And risks are posed by tea-towels which are not replaced regularly. Manual intervention is now superfluous on SPEEDair fresh water dishwashers thanks to a fan-assisted drying system. These can optionally be fitted with an integrated dispenser pump which further simplifies everyday work.

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Gütersloh/Stuttgart/Hamburg No. 010/2020

For perfectly finished laundry: Miele flatwork ironers offer even better performance

Smart details and features make Miele flatwork ironers more convenient, versatile and efficient. There are three new entries in the large-product category in Miele's portfolio, with working lengths of between 180 cm and 210 cm. These allow more than 100 kg to be processed per hour.

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Gütersloh/Stuttgart/Hamburg No. 011/2020

The professionals for large mountains of laundry: Octoplus series with greater load capacity

Miele is further improving the specifications of its washers and dryers from the successful Octoplus series: Without any increase in price, the load capacity of the new XL class has been upped from a previous 8 kg to 9 kg.

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Gütersloh/Stuttgart/Hamburg No. 012/2020

MChef delivers exquisite food to gourmets, without kitchen or chef – round the clock

Hotel kitchens have often little to offer late arrivals. And getting a bite to eat at the bar is often difficult, too. That is where the service provided by MChef comes in: The Bielefeld-based company founded by Martin Eilerts, a trained chef, delivers top-class cuisine throughout Germany – appetisingly arranged on porcelain plates. Within around only 25 minutes, the food is cooked to perfection in a Miele dialog oven.

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Gütersloh, February 13, 2020 No. 008/2020

Miele increases turnover by 3.2%

In the second half of 2019, the Miele Group achieved a turnover of € 2.24 bn – 3.2% more than in the previous year. 'This is once again evidence that we are well positioned with our products and services to increase turnover and gain market shares under challenging conditions and intense competition in the marketplace', according to the Executive Board of the world's leading manufacturer of premium domestic appliances.

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Gütersloh/Munich, February 5, 2020 No. 006/2020

Miele at Analytica: Lab washers of all sizes for greater efficiency

Starting on March 31, Miele will be setting out its wares at the Analytica trade show in Munich: The new large-chamber lab washers will be centre-stage at the event, offering a marked increase in efficiency and the EasyLoad system which makes for particularly fast and convenient loading. Miele will be presenting a particularly space-saving solution at its booth: Freestanding washers from the SlimLine series are only 65 cm wide yet offer ample space for the reprocessing of laboratory glassware (Hall B1, Booth A 302).

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Gütersloh, February 3, 2020 No. 005/2020

Simple process documentation with DataDiary – also available for Miele small steam sterilisers

On a daily basis, Miele's DataDiary app saves time spent on the documentation of instrument reprocessing in surgeries. And now, the four new Miele small steam sterilisers are also able to port data wirelessly to tablet PCs. This practical solution, which has been available for use on washer-disinfectors for just less than two years, requires access to a WiFi network. Up to 9 new Miele models can now interact with the app.

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Gütersloh, January 30, 2020 No. 004/2020

Miele vacuum cleaner bags test win with Stiftung Warentest

A Miele vacuum cleaner is the current test winner in the bagless vacuum cleaner category with Stiftung Warentest (StiWa), Germany's leading consumer watchdog. The Blizzard CX1 Efficiency EcoLine was quality-rated 'Good' with a mark of 2.2 on a scale of 1 to 5. Overall, StiWa tested 13 cylinder vacuum cleaners with a rating of up to 800 W, including 8 models with and 5 without dustbags, in the February edition of their 'test' magazine.

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Gütersloh, January 7, 2020 No. 001/2020

Simplified work and improved hygiene: Miele fresh water dishwasher with integrated drying

Plastic crockery often requires the use of a tea-towel if it is to be dried properly. But that costs time. If towels are not replaced regularly, this also poses risks – above all in facilities such as child-care centres and nursing homes where hygiene is of paramount importance. Manual intervention is now superfluous on SPEEDair and HYGIENEair fresh water dishwashers thanks to a fan-assisted drying system. These are optionally available with an integrated dispenser pump which further simplifies everyday work.

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