Information regarding data privacy

Data protection

Miele does not collect personal data without your knowledge.

1. Handling of personal data

Miele captures your personal data (e.g. as name, address, etc.) for the sole purpose for which you provided your data.

Your data will only be used within the Miele Group as well as by our business partners to whom we delegate the fulfilment of your requests. No further transmission of your data occurs.
If and when we use external services (e.g. as Google Analytics), we will make this transparent on our website.
Analyses of any kind (e.g. as by analysis services) are always conducted with anonymised data and relating inferences to a specific person is impossible.

2. Technology

Miele uses Internet technologies (e.g. cookies, Java script) exclusively for the purpose of making the operation of Internet applications easier for you. For this purpose, the website uses Google Analytics.

Google Analytics (web analysis service) are used to analyse the use of this website. To accomplish this, reports about your website activities are compiled for Miele, so that Miele can tailor its Internet offerings to your requirements.
The collected data is only analysed for statistical purposes and in anonymised form. Google Analytics accomplishes this by shortening the IP address. Under no circumstances will Google link your shortened IP address with any other Google data.

3. Objection to tracking web analysis (opt-out)

You may object to future tracking analysis at any time. You can download and install the upgrade for your browser from the corresponding Google websites. If you are using several terminal devices or browsers, you must perform the opt-out for each terminal device or browser.
Opt-out Google analytics:

4. Safety

Miele guarantees that your personal data is protected from loss, destruction, falsification, manipulation, unauthorised access and unauthorised disclosure.

5. Links to other websites

Links that are present on the Miele pages may lead to the websites of other companies. Miele is not responsible for their content and data privacy strategies.

6. Questions regarding data privacy

If you have questions, comments or complaints concerning Miele data protection, please contact our data protection officer.

Contact us

7. Further development of the Internet / Data protection strategy

Further development of the Internet will naturally influence our data privacy strategy. If modifications become necessary, we will inform you on this site in a timely manner.


1. What are "cookies"?

Cookies are small text files that are stored on your computer or terminal device when you use our web pages.

In principle, there are two types of cookies:

1.1. Temporary cookies: These types of cookies are stored temporarily on your computer or terminal device during your visit to our web pages and are subsequently deleted.

1.2. Permanent cookies: These cookies, as described under point 2, remain on your computer for a longer period of time.

2. This is how we use cookies

In general, Miele only uses different Internet technologies (e.g. as cookies, Java script) to facilitate the operation of the Miele Internet applications for you and to optimise them based on anonymised, stored user data. This means:

2.1. To identify you when you log in at our webshop and to ensure that valid security standards that have been optimised for you are adhered to in this process.

2.2. To bookmark products for us that you added to your shopping cart or wish list.

2.3. To show you the number of products you added to the shopping cart or wish list on the website.

2.4. To bookmark the language you used during your session for us to make navigating our sites easier for you.

2.5. For data analysis, such as analysis of the number of visitors to our web pages or the most frequently visited web pages. We use the analysis results to optimise our website. This website uses Google web analysis services. You can find additional information regarding the use of Google web analysis services under the tab "data privacy."

3. Administration of cookies

In most browser menus you can find settings options for the use of cookies. Generally, a browser is equipped with the following settings options:

3.1. View cookies

3.2. Allow cookies

3.3. Disable all or specific cookies

3.4. Disable all cookies when the browser is closed

3.5. Block cookies

3.6. Notification if a cookie is used

3.7. Objection to tracking web analysis (opt-out)

Note: If you chose to block our cookies in your browser settings you will not be able to use certain areas of our web pages and the functions listed under points 2.1. - 2.4. are not guaranteed. This may have a negative impact on your surfing experience. If you select the option "delete all cookies" in your browser, your browser preferences will be deleted when you close your browser. If you do not block the use of cookies in your browser settings our system will send cookies as soon as you visit one of our web pages.

In general, the current definition of cookies and their use applies, such as as defined by the IETF Community, for example.