July 1, 2025
Miele at the IFA kick-off: “Imagine the Future” – Innovative solutions for greater convenience in the home
What will life be like tomorrow? And what role will the home play in it? Christian Gerwens, Senior Vice President Region DACH and Global Key Account + Export at Miele, answered these questions at the IFA kick-off in Berlin. Using the slogan “Imagine the Future”, the premium manufacturer presented its vision of the smart home – and how Miele is actively shaping this future. Gerwens also provided a first glimpse of the product innovations to be unveiled at IFA, which will make life even more convenient, smarter and more intelligent in the future.
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