August 29, 2024
The circular economy is gaining momentum: exclusive study reveals high level of acceptance for circular domestic appliances
The majority of consumers trust recycled or refurbished domestic appliances, as an exclusive survey conducted by market research institute Innofact on behalf of Miele reveals. The idea of keeping products and materials in circulation for as long as possible is clearly gaining in importance. And it is also true that the people who buy refurbished products are aiming to save. For the first time, the study investigates what people know about the circularity of domestic appliances such as washing machines, ovens and vacuum cleaners, and how accepting they are of it. A representative selection of 1000 men and women were surveyed at the start of August in Germany.
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