Gütersloh, February 25, 2020

Miele launches global campaign with aerobatics world champion

Der Premium-Hausgerätehersteller Miele setzt mit dem Launch seines ersten kabellosen Handstaubsaugers neue Maßstäbe im boomenden Marktsegment. Nun startet die globale Produktkampagne mit einem aufmerksamkeitsstarken Testimonial: Für den Triflex HX1 setzt das Unternehmen auf die dreifache Kunstflug-Weltmeisterin Aude Lemordant. Im Fokus der Kampagne stehen die herausragende Flexibilität, Saugkraft und schnelle Reinigung des Akku-Handsticks. Für die Kreatividee zeichnet DDB Düsseldorf verantwortlich.

 

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Gütersloh, February 13, 2020

Miele increases turnover by 3.2%

In the second half of 2019, the Miele Group achieved a turnover of € 2.24 bn – 3.2% more than in the previous year. 'This is once again evidence that we are well positioned with our products and services to increase turnover and gain market shares under challenging conditions and intense competition in the marketplace', according to the Executive Board of the world's leading manufacturer of premium domestic appliances.

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Gütersloh, January 30, 2020

Miele vacuum cleaner bags test win with StiWa

A Miele vacuum cleaner is the current test winner in the bagless vacuum cleaner category with Stiftung Warentest (StiWa), Germany's leading consumer watchdog. The Blizzard CX1 Efficiency EcoLine was quality-rated 'Good' with a mark of 2.2 on a scale of 1 to 5. Overall, StiWa tested 13 cylinder vacuum cleaners with a rating of up to 800 W, including 8 models with and 5 without dustbags, in the February edition of their 'test' magazine.

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Gütersloh, December 9, 2019

Miele entry into future field of vertical farming

Vertical Farming is a term used by futurologists to denote multi-level greenhouses providing a local and space-saving supply of fresh produce, for example in urban conurbations. With the Plantcube from Agrilution, this revolutionary concept is now finding its way into private households. Fully automatic, small-scale vertical farms are no larger than a standard refrigerator, offer perfect growing conditions combined with minimal effort – and are a design highlight in any kitchen or living room.

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Miele at trade fairs 2020

Date Trade fair Place Information
15. - 19. February Intergastra Traide fair Stuttgart
Hall 3, Booth.-No. B31		 Press kit
19. - 22. October Analytica Trade fair Munich
Hall B1, Booth.-No. 302
4. - 9. September IFA Trade fair Berlin
Halle 2.1 / 101
16. - 19. November Medica Trade fair Düsseldorf