Miele increases turnover by 6.5%
In the 2020 fiscal year (January 1 - December 31), the Miele Group achieved sales of € 4.5 bn, 6.5% more than in 2019. This has even greater relevance in view of the fact that Miele was also massively hit by the turmoil caused by the current pandemic during the past year. 'Thanks to our strong brand, a high-quality product range and the persistent expansion of digital marketing activities, Miele has nevertheless succeeded in surpassing the previous year's turnover by a considerable margin. We will continue to stay our course and, indeed, strengthen it', says the Executive Board of the world's leading purveyor of premium domestic appliances and commercial machines. Strong growth was reported above all in Germany, central Europe and in China. Amongst individual categories, vacuum cleaners and refrigeration products experienced the greatest growth rates. As per December 31, 2020, Miele employed a staff of 20,944 worldwide. This equates to an increase of 466 year-on-year.