Press releases

Everything under control at Miele

Berlin, September 2, 2015 No. 105/2015

Miele under 'Inspired by Life' motto at IFA / Networked washing machine for top consumer benefits / XXL ovens now also for Europe

The washing machine texts a mobile phone when detergent levels are low. Hob units with a new frying sensor eliminate the risk of food burning. And not only does the coffee machine have 16 coffee specialties on offer, it also automatically descales. This and further technical highlights were unveiled today by three Miele Executive Directors at the Miele IFA 2015 press conference.

'All our new products serve to make the everyday lives of our customers just that bit more pleasant': these were the words used by Executive Director and Co-Proprietor Dr Reinhard Zinkann to explain Miele's 'Inspired for Life' motto for the IFA trade show. These include high-tech features such as precision frying with infrared sensors (TempControl) and the automatic descaling of coffee machines. Further clever details include a refrigerator with a blackboard front and a vacuum cleaner boasting top-notch energy efficiency – and with an optional 'Intensive' setting (Booster).

In closing, Miele Executive Director Dr Axel Kniehl presented the world's first networked dispensing system called EditionConn@ct. When detergent in the automatic dispensing system is low, the electronic controls on the Miele washing machine automatically send a text message via WLAN and the Internet to the user's smartphone or tablet. Re-ordering requires only three clicks – without even having to boot a computer, open a webshop or put items in a shopping basket. Deliveries are generally effected within two working days. 'Never before has it been so easy and convenient to achieve top-class results', was Axel Kniehl's summary. TwinDos from Miele, the world's only dispensing system for liquid detergent which, thanks to the two-phase principle, washes whites and/or heavily soiled loads spotlessly clean. Specially formulated UltraPhase 1 and 2 detergent is also only available from Miele.

The specific preferences of customers on the other side of the Atlantic are serviced by range cookers, XXL ovens modelled on their American counterparts and, depending on the model, offering an unparalleled range of cooking options. 'The response to these machines has exceeded our expectations by a long shot', said Executive Director and Co-Proprietor Dr Markus Miele at the IFA press conference, 'and we have therefore decided to launch these ranges in Europe, too'.

A new entry-line price point for dishwashers is further evidence that Miele is driven by customer needs: 'We know that our dishwashers enjoy a legendary reputation among young families, first-time buyers who then unfortunately turn to other brands for pecuniary reasons', Reinhard Zinkann reported. The recommended retail price now starts at € 599, even including a cutlery basket if the consumer so wishes. This is up to € 130 lower than previously. This 'Active' campaign series offers above all young target audiences a convincing alternative - products in Miele quality and tested to last 20 years.


Further information for download:

Presentation Miele press conference at IFA 2015Statement Dr Reinhard Zinkann, Executive Director and Co-ProprietorStatement Dr Markus Miele, Executive Director and Co-ProprietorStatement Dr Axel Kniehl, Executive Director Marketing/Sales

All press releases regarding Miele at IFA


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Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2014/15 turnover amounted to approx. EUR 3.49 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. Throughout the world, the company, now in fourth-generation ownership, employs a workforce of 17,740, thereof 10,350 in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.

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Presenting the company’s newest developments at the Miele press conference at IFA 2015: Dr Axel Kniehl (Head of Marketing/Sales) and the two Executive Directors and Co-Proprietors Dr Markus Miele and Dr Reinhard Zinkann (from left).

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