New W1 washing machine series: Perfect fabric care

Twelve years ago, Miele set new standards with its patented honeycomb drum - a feature that remains unparallelled to this day. This, though, is set to change at the IFA 2013 trade show – with the world premiere of the new and also patented SoftSteam drum from Miele.

Smaller perforations in the honeycomb sculptured surface which cause water to create a fine film and drain off fast have made the Miele honeycomb drum a synonym for gentle laundry care. And now, the new honeycomb drum, called SoftSteam, is to feature on all washing machines from the W1 range and also simplifies ironing.

When the 'Pre-ironing' option is selected, the new honeycomb drum is pre-heated. The hot drum and the new sculptured surface with its larger hexagons and wider channels removes the wrinkles from laundry even before the load is transferred to the tumble dryer. Depending on the programme, this additional function can be simply selected at the touch of a button.

Greater pitch on the concave pointed hexagons also improves drainage, which in turn enhances spin efficiency. And, naturally, Miele customers continue to profit from the familiar advantages of the classical honeycomb drum which include a reduction in the impressions on laundry left by the drum holes and a reduced risk of laddering.

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Company profile: Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2011/12 turnover amounted to approx. EUR 3.04 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of oven 16,700 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.
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