Press releases

Markus Miele: 'This vacuum cleaner is unique on the market'

Berlin, August 31, 2016 No. 096/2016

Miele presents first bagless vac at IFA / Washing and drying now in less than 3 hours / Miele own coffee blend

At its IFA press conference today Miele kept both feet firmly on the ground – with a bagless vacuum cleaner as its most important tradeshow highlight. 'The Blizzard CX1 is powerful, quiet and offers unsurpassed user convenience', says Dr Markus Miele, who together with his fellow board members Dr Reinhard Zinkann and Dr Axel Kniehl presented new products and features on display at IFA. The Blizzard sets new standards above all in terms of hygienic disposal of the contents of the dust container.

It may sound somewhat paradoxical as Markus Miele noted in his opening remarks: All over the world, people are worried above fine airborne dust. But the billowing cloud released when emptying a bagless vac seems to be of little interest to users. Similar can be said of the often mediocre suction performance and high noise levels on conventional bagless models.

From now on, that these and other inherent weaknesses on this type of product are a thing of the past is the clear message at the press launch of the Miele Blizzard CX1. High cleaning performance combined with unobtrusive sound emissions is achieved through particularly streamlined air flow. And significant reductions in the release of fine dust to atmosphere is guaranteed by the fact that only coarse debris lands in the dust container on the Blizzard. 'Only at Miele is fine dust retained by a highly effective, additional self-cleaning filter outside the dust container', explains Markus Miele.

Last, but not least, the dust container and the fine dust filter are designed in such a way as to prevent any skin contact with dirt. Miele has christened its multi-stage, contact-free filtration system 'Vortex Technology'. The particularly clean and hygienic emtying of the Blizzard CX1 is confirmed by the US American IBR Laboratories, one of the world’s leading organisations for testing filtration performance. A similarly unobtrusive yet independent design further heightens the Blizzard's profile, which is available at attractive prices starting at € 319 (recommended retail price in Germany). The market launch is scheduled for October. Technical details on the Blizzard CX1 are provided by Press Release 084/2016, available as downloads from

Further trump cards up Miele's sleeve at this year's IFA include the new washer-dryer from the WT1 series with an increased load capacity and exceptionally short cycle times of less than 3 hours (to wash and dry 4 kg of laundry; 5 kg take less than 3.5 h). Furthermore, the WT1 sports virtually all the features of the current W1 washing machine and T1 tumble dryer series, including the highly efficient PowerWash 2.0 process and the world's only internet-enabled TwinDos liquid dispensing system.

'The WT1 has a larger load capacity, is faster, and more convenient and versatile than its predecessor', says Executive Director and Co-Proprietor Reinhard Zinkann. That's why Miele is so convinced that the WT1 will profit above-average from the current rise in demand for washer-dryers. This is all the more likely since Miele has reduced the starting price of its washer-dryers to coincide with the launch of the new models. Zinkann: 'In this respect, too, Miele customers are getting even more for their money.'

The new worldwide brand campaign of the Miele Group was presented to media representatives by Axel Kniehl, Executive Director - Marketing and Sales. The central message 'For everything you really love' is also reflected in this year's IFA motto. Kniehl started his presentation with a reminder that Miele has stood for a love of detail with respect to what is close to the hearts of individuals for the past 117 years. He bridged the gap to the current IFA portfolio with a reference to Black Edition No. 1, Miele's first proprietary coffee: a harmonious blend of four beans from the uplands of South America, 100% Arabica, harvested by hand, bio certified, fair-traded and blended and roasted exclusively for Miele. Axel Kniehl: This once more builds on the systematic and holistic philosophy which Miele pursues with greater consistency than any other domestic appliance manufacturer.

Further information for download:

Presentation Miele press conference at IFA 2016Statement Dr Reinhard Zinkann, Executive Director and Co-ProprietorStatement Dr Markus Miele, Executive Director and Co-ProprietorStatement Dr Axel Kniehl, Executive Director Marketing/Sales
All press releases regarding Miele at IFA

Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2015/16 turnover amounted to approx. EUR 3.71 bn with sales outside Germany accounting for around 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 18,400, 10,300 thereof in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.

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Powerul, hygienic and quiet: The main new Miele product at IFA 2016 was the company's first bagless vacuum cleaner, presented by Executive Directors and Co-Proprietors Dr Markus Miele (left) and
Dr Reinhardt Zinkann (right) along with Dr Axel Kniehl, Exective Director Marketing/Sales for the Miele Group.

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