Press releases

Miele offers first vacuum cleaners with fourfold A rating

Gütersloh/Berlin, September 3, 2014 No. 096/2014

Best dust pick-up on all floors


At IFA, Miele is due to launch its first vacuum cleaners to sport the top A rating in all the four categories on the new energy label. In more specific terms, these are energy efficiency, cleaning performance on carpets and hard flooring and dust emissions. The Complete C3 Electro EcoLine Plus gets by with 800 W and is due to hit the market in early 2015.

The new criteria and threshold values for vacuum cleaners are derived from the Eco Design Guideline which has applied since September 1, 2014 throughout the European Union. A power rating cap is set at 1600 W. The heart and soul of the latest addition to the range is an 800 W motor with a power-regulating chip. This electronic device regulates power uptake during vacuum cleaning, keeps it at a constant level and adjusts to situations as they change so as to ensure that no energy is wasted. Performance is further enhanced through the use of air bypasses and smooth-running bearings.

The fact that this model also achieves an A for dust pick-up is not least the result of the interplay of entirely newly developed components: A powerful electrobrush with its own motor driving a beater bar improves the removal of dust particles whilst still ensuring that the floorhead slides effortlessly. The conical design of the suction hose with its larger diameter at the top and a newly developed Eco Comfort handle with an integrated dusting brush improves the flow of air. The best possible A mark for dust emissions is achieved thanks to a new AirClean Plus filter which is more permeable to the flow of air whilst still providing more effective filtration than conventional models.

(301 words, 1,763 characters incl. spaces)

Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2013/14 turnover amounted to approx. EUR 3.22 bn with sales outside Germany accounting for around 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,660, 10,411 thereof in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.

Download as PDF Download incl. media (zip)
Your contact

Media information

Description Download
The Complete C3 Electro EcoLine Plus is the first vacuum cleaner with a quadruple A rating on the energy label - for energy efficiency, cleaning performance on carpets and hard flooring as well as for dust emissions. The 800 W unit has a high-performance electrobrush, a conical suction hose with a larger diameter at the top and a newly developed Eco Comfort handle with an integrated dusting brush. All this improves air flow during vacuum cleaning. The new AirClean Plus filter is also more permeable to air and also enables the top A rating to be achieved for dust emissions. High Resolution TIFF
High Resolution JPG