Press releases

Miele presents wide repertoire of new built-in refrigerators and freezers

Gütersloh/Cologne, January 14, 2013 No. 012/2013
Die neuen Miele-Kühl- und Gefriergeräte der Generation K 30.000

The new generation of freshness


For the first time in its 113-year history, Miele is launching a new generation of built-in refrigerators and freezers ("Generation K 30.000") at the same time as new cooking appliances. The cool members of the family fit harmoniously into the kitchen image and impress with an extraordinary degree of freshness, energy efficiency and innovative surprises.

What do customers value most today when choosing a new refrigeration appliance? It should save energy, offer plenty of space and of course perfectly perform its primary task of keeping food fresh. To do an even better job of meeting these requirements, with the new Generation K 30.000 Miele provides exclusively appliances of the best energy efficiency classes A++ and A+++.

Many new Generation K 30.000 models have a "PerfectFresh" system that keeps fruits and vegetables such as apples, pears and carrots crisp and fresh, vitamin-rich and tasty for up to four months longer than in the refrigerator. This is achieved by a keeping the temperature between 0 and 3 degrees and a humidity of up to 90 percent.

Miele has further developed this popular feature for all high-end models with its new "PerfectFresh Pro" system. A newly designed lid on the drawers keeps moisture better, so fresh food just purchased or harvested keeps crisp and healthy longer.

With push-push operation, the humidity can be controlled in three stages symbolised by one, two or three drops: Three drops means the drawer is completely closed and is suitable for fruits and vegetables that require a particularly high level of moisture. Which level fits what food best is easy for the user to see on the information system exclusive to Miele with clearly recognisable symbols. New LED lighting from the PerfectFresh dividing plate provides additional overview and charm.

When it comes to the lighting design, Miele has come up with something very special and unique for the Generation K 30.000: For the new "FlexiLight" lighting, the LED light sources are positioned on the front edge of the glass shelves in the refrigeration appliances to guarantee always stylish illumination of the entire interior (details: see press text No. 013/2013).

Of course, Miele customers can also rely on the proven and popular comfort features of the new appliances depending on the model including the SoftClose anti-slam system, the NoFrost system and the dishwasher-proof ComfortClean door racks.

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Company profile: Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2011/12 turnover amounted to approx. EUR 3.04 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of oven 16,700 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.

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Ursula Wilms
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Die neuen Miele-Kühl- und Gefriergeräte der Generation K 30.000

The new Miele Generation K 30.000 refrigerators and freezers provide perfect freshness with, for example, PerfectFresh or new PerfectFresh Pro and optimum energy efficiency – exclusively in the two best label classes A++ and A+++.

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PerfectFresh Pro-System

With the PerfectFresh Pro system exclusive to Miele, humidity can be controlled in three stages. Temperature and humidity ensure optimum storage conditions and keep food fresher much longer.

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