Built-in campaign models and applications for the smart home are main focus of Miele presentation

At this year's Kitchen Mile presentation at the Gut Böckel country estate, Miele will be placing its focus on avantgarde design elements. The exhibition area covering around 700 m² will be dominated by angles which add new perspectives to space. This generates a dynamism which will spill over onto the products on display.

These include well-endowed dishwasher campaign models based on the current winner with Stiftung Warentest, Germany's leading consumer watchdog. Miele dealers can also participate in a re-run of the extremely successful CulinArt oven campaign which now encompasses Generation 6000 products. On the cooker hood front, the company will be presenting innovative interpretations of the headroom concept. The fast-growing induction market will see the launch of new models offering even greater flexibility as well as ones with a coloured glass ceramic screen. Built-in freezers and wine conditioning units round off the range for kitchen specialists. Last but not least, new applications offering greater convenience, safety and energy efficiency under the smart home umbrella heading will also be on show.

The exhibition at Gut Böckel (Rilkestraße 18, D-32289 Rödinghausen) runs from September 13 to 19 and is open to dealers each day from 9 h until 19 h (9 h until 14 h on Friday).

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Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2013/14 turnover amounted to approx. EUR 3.22 bn with sales outside Germany accounting for around 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,660, 10,411 thereof in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.