Press releases

New W1 washing machine series: More intuitive, more convenient and even smarter

Gütersloh/Berlin, September 4, 2013 No. 115/2013
Miele-Waschmaschinen der neuen Generation

Innovative programmes offering supreme user convenience


All Miele washing machines from the new generation are characterised by an easily surveyed and intuitive user interface. As a result, user interaction is even simpler, despite the fact that these models are capable of far more than their predecessors.

With the rotary selector on the right and a centred display, Miele is continuing to use typical signature features as well as adhering to the principle of programme selection working from right to left. The fascia appears uncluttered and arranged to reflect the sequence of selection steps: Switch the machine on, select a programme and possible options and start the programme. On the high-resolution TFT display with white characters on a black background, all settings and function are clearly legible. The main programmes and additional functions can be selected directly using switches or pushbuttons. Thanks to the new EasyOpen function, doors are simply pulled open and do not require any electrical connection.

A practical additional convenience feature, only available from Miele, is the new 'Mixed items' programme. Its use is recommended when individual items of laundry get forgotten in the hustle and bustle of everyday life - not exactly an unknown occurrence! The feat accomplished by this new programme is to be able to wash a blend of mixed fabrics together in a single cycle. A total of 19 different garment types can be selected and combined. Such a wash cycle is able to take socks, denim and even a fleece jacket.

The new ProgrammeManager, too, allows programmes to be compiled to suit individual needs using these five options: 'Intensive' ensures good detergency (without extending the wash cycle), 'Eco' reduces energy consumption (whilst extending the cycle duration), 'Extra gentle' reduces mechanical action, 'Extra quiet' reduces sound emissions during the wash cycle and 'AllergoWash' makes for improved hygiene by extending the temperature holding time and ensuring the thorough removal of detergent residues.

(268 words, 1870 characters incl. spaces)

Company profile: Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2012/13 turnover amounted to approx. EUR 3.15 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,250 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.
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Miele-Waschmaschinen der neuen Generation

Miele-Waschmaschinen der neuen Generation zeichnen sich durch ein übersichtliches und einfaches Bedienkonzept aus.

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Übersichtliche Bedienblende

Die Bedienblende ist übersichtlich gestaltet und auch vom Ablauf her logisch aufgebaut: Gerät einschalten, Programm und mögliche Zusatzoptionen wählen, Programm starten. Auf dem hochauflösenden TFT-Display mit weißer Schrift auf schwarzem Grund lassen sich alle Einstellungen und Funktionen gut ablesen.

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Türöffnen mit  EasyOpen-Funktion

Dank neuer EasyOpen-Funktion lassen sich die Türen durch einfaches Aufziehen und ohne Stromzufuhr öffnen.

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