Unveiled at IFA 2016: The Blizzard CX 1 / Developed and produced at Miele's Bielefeld plant / Tested to last 20 years

Excellent cleaning results and extremely convenient and hygienic emptying of the dust container – these are the more prominent benefits of the Blizzard CX1. On top of all this, the first bagless vacuum cleaner from the Miele company protects the user against the exposure to noise levels which are so typical of this product category. And add to this Miele's proverbial quality and many a clever detail which can be found nowhere else. The market launch is planned for October in Germany and Austria.

When buying vacuum cleaners, consumer preferences vary considerably: In Europe, around every second buyer opts for a model with a dustbag on account of their excellent suction power and hygiene. With a view to follow-on costs – and the 'yield' which is immediately visible in the dust container – the other half prefers a bagless model. The fans of bagless cleaning then put up with the associated downsides, above all, the often less-than-hygienic process of emptying the container and – in the case of many models on the market – unsatisfactory cleaning performance on carpets.

That, though, is a compromise no-one needs to entertain. 'With the Blizzard CX1, Miele has combined the classical approach with the fortes of bagless cleaning more consistently than any other brand', says Matthias Sander, Head of Floor Care with Domestic Appliances International at Miele. This applies to cleaning performance just as much as to user convenience.

Greater power and convenience through Vortex Technology

Just by way of a reminder: In a bagless vacuum cleaner, dust and air are separated through high centrifugal force (Cyclone Technology). In the process, the air on most brands of bagless vacuum cleaner is passed through a series of small cyclones (multi-cyclone system) which requires many deflections to the direction of travel of the air which, in turn, wastes lots of power and causes high noise levels. Furthermore, power regulation is virtually impossible on such systems as multi-cyclone systems have to be operated at a constant high speed to maintain the cyclone. Consequently, Miele has opted for the mono-cyclone approach called Vortex Technology in which air only passes through one single and larger cyclone. This facilitates very good cleaning performance combined with pleasant operating sound levels – and the Blizzard CX1 with its four power settings can be conveniently regulated.

Above all, the Blizzard sets new standards in terms of convenient hygiene. 'Only if fine dust has been reliably filtered out during vacuum cleaning can a dust box be emptied without a cloud of dust billowing out', Matthias Sander explains. In the case of the Blizzard CX1, the particularly effective separation of coarse and fine dust ensures hygienic handling. In the first stage of filtration, coarse particles are thoroughly separated from fine dust. The latter is retained by the pleated Gore®CleanStream® fine dust filter further downstream.

This filter is located in a separate filter container inside the unit and is not affected by the dust box cleaning process. The filter features sensor-controlled ComfortClean self-cleaning which ensures constant air flow. In normal use, the easily removable filter container should be rinsed once or twice a year under running water, whereby the user is prompted to do so by the sensor controls. 'As a result, dust release when emptying the box is considerably reduced', says floor care manager Sander. And, what's more, all components are designed in such a way that the user does not come into direct physical contact with dirt, neither when emptying the container nor when cleaning the filter.

Endorsement of hygienic emptying and filtration

In the third filtration stage, the Blizzard CX1 – depending on the model – is equipped with a hygiene or HEPA filter. The latter holds back even the minutest particles and allergens, ensuring that air discharged from the machine is cleaner than ambient room air. Both options are absolutely maintenance-free. And – like the fine dust filter – they outlast the product and therefore never need replacing.

Miele's scrupulous attention to detail on behalf of consumers has been tested by independent institutes: The particularly clean and hygienic emtying of the Blizzard CX1 is confirmed by the US American IBR Laboratories, international market leader in filtration testing. The good filtration of the Blizzard CX1 with a HEPA AirClean Lifetime Filter and its suitability for use by allergy sufferers has been further endorsed by the medical organisation 'Allergy UK'.

Like all other vacuum cleaners from Miele, the Blizzard is tested to last 20 years, based for example on 45 minutes of vacuuming a week and 5000 disposal cycles. And, to meet different consumer needs, the Blizzard CX1 is available with a choice of two motors: EcoLine and PowerLine. The EcoLine models with 900 W max. output achieve an A rating for energy efficiency; models with PowerLine motors (1200 W) achieve a C rating.

When it comes to dust pickup on carpets, the Blizzard, depending on the model, achieves a rating of B or C. All Blizzards achieve an A rating for dust pickup from hard floors and for filtration. A further positive attribute of the Blizzard CX1 from Miele has to do with the practical problem of floorhead stiction at high suction output: Effortless vacuuming is possible on all models even at the highest setting. Miele expert Sander: 'In this respect, too, we look forward to the feedback from dealers and end-users'.

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Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2015/16 turnover amounted to approx. EUR 3.71 bn with sales outside Germany accounting for around 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 18,400, 10,300 thereof in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.