New W1 washing machine series: Revolutionary cleanliness

The new Miele dimension to cleanliness in laundry care rests on three pillars: PowerWash ensures even better drenching of laundry. TwinDos adds convenience, precision and efficiency to dispensing. And CapDosing simplifies the targeted use of special-purpose detergents. The outcome is the top-rate, gentle and convenient washing of garments – taking laundry care to a new all-time high.

The technical heart and soul of the new PowerWash system is an additional pump which sprays water back into the drum at the top. Furthermore, a special drum rhythm ensures that laundry lies flat against the walls of the drum, creating a tunnel down the centre. This combination of features allows detergent to penetrate the laundry load faster and more uniformly. This way, PowerWash increases wash performance by at least 10% as has been confirmed by a report issued by the independent wfk Institute for Applied Research in Krefeld. Tests were performed using the 'Cottons 40°C' and 'Cottons 60°C' programmes (half-load).

And for those needing clean laundry fast, the QuickPowerWash programme is just the job, washing up to 5 kg of laundry in less than 1 hour. Far from being merely a curtailed programme, QuickPowerWash is a full cycle offering impressive cleaning.

TwinDos – The integrated 2-phase dispensing system

Miele has a reputation as the forerunner in the field of automatic detergent dispensing. As early as 2006, Miele presented LiquidWash, the world's first liquid dispensing system. This was followed in 2010 by AutoDos, the first system of its kind in the world to automatically dispense liquid AND powder detergents. At IFA 2013, Miele is now set to add a new chapter to this success story: TwinDos, the first integrated dispensing system for liquid detergents, is able to save up to 30% detergent and produces excellent cleaning results, not only on whites.

This system is integrated in the lower reaches of the machine and offers room for two containers, each with a capacity of 1.5 l. TwinDos is the first automatic dispensing system to feature two-phase detergents in liquid form: The first stage involves a basic detergent (Miele UltraPhase 1) to remove soils such as grease and protein. Next in is a detergency enhancer or booster (Miele UltraPhase 2) which makes light work of stubborn stains such as those from red wine or coffee. Both detergents are dispensed separately, at an appropriate time to suit the type of laundry and in the correct ratio.

Miele is the only brand to have developed its own detergents and care products in close cooperation with leading detergent manufacturers which are specifically geared to the needs of Miele machines and thereby able to produce optimum results.

Notwithstanding this, TwinDos is an open system which can alternatively be used with regular off-the-shelf liquid detergents or fabric conditioners. The detergent dispenser, too, can be used in the usual way, leaving all options open.

CapDosing – Simple handling of special-purpose detergents

The requirements of wash programmes and detergents are becoming more specific as time goes on: Sometimes, certain fabrics or garments require special treatment or a particularly persistent stain poses specific challenges. Or, say, fabric conditioner is only required occasionally. And, anyway, who wants to have a whole arsenal of detergents taking up valuable space in the cupboard, just on the off-chance they will be needed?
Here, too, Miele offers its customers an intelligent and world-exclusive capsule dispensing system called CapDosing which can be used on all washing machines from the new W1 generation.
CapDosing offers a range of less frequently used special detergents, for example for high-quality outdoor and trekking wear with breathable membranes, in practically sized capsules. The same applies to performance-enhancing additives and fabric conditioner. These capsules, conveniently inserted into the fabric conditioner compartment of the detergent dispenser, allow detergents and care products to be stored simply and without causing a mess.

PowerWash, TwinDos and CapDosing: Together, these features stand for top-class cleaning performance combined with maximum convenience – exclusively available from Miele.

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Company profile: Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floorcare products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has 8 production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2012/13 turnover amounted to approx. EUR 3.15 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,250 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.
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