Press releases

Practical and elegant – the refrigerator as a communication centre with a difference

Gütersloh/Berlin, September 2, 2015 No. 104/2015

Fridges and freezers: The new freestanding units of the K 20.000 series from Miele

 

Shopping list, school timetable, forthcoming doctors' appointments – all readily visible in many families because they are stuck to the door of a refrigerator using fridge magnets. Miele now offers a solution which is as practical as it is stylish: 'Blackboard edition' fridge-freezer combinations offering a surface which simply invites notes and jottings. This and further door versions are the most palpable feature of the K 20.000 series, representing a range of machines with a modern design without visible handles, top-class specifications and low consumption.

The K 20.000 series comprises refrigerators, freezers and fridge-freezer combinations. As free-standing units with heights of 125 to 200 cm, these units count among the most popular formats. All models achieve an A++ or A+++ rating for energy efficiency. And, what's more, Miele now even offers greater value for money. 'Thanks to a combination of high energy efficiency, elegant appearances and clever features, we forecast great market potential for these models', says Verena Pohlmann, chief product manager for refrigeration and beverage preparation products in Miele's Domestic Appliances International division.

The door on the 'Blackboard edition' can be written on with school chalk or liquid chalk markers and is easy to clean. Designed above all with young families in mind, this product is part of an extensive designer range. New, too, are glossy glass surfaces in brilliant white and obsidian black. These sit alongside classic surface finishes in white and stainless steel. The models are straight-laced and puristic and therefore blend in seamlessly with contemporary, high-end kitchens. Similarly, Miele has dispensed with visible handles.

Instead, a recessed handle with assisted opening action (Click2open) guarantees ease of operation, even when the door is opened several times in quick succession. For the first time, the new model series features a TFT colour display and touch controls, geared to match the design of Miele's Generation 6000 range of kitchen appliances.

Miele is also treading new ground in terms of the convenience features offered by the K 20.000 series. A tube of mustard, a small jar of spice paste or a bar of yoghurt chocolate – small items have a tendency to become lost in a large refrigerator or clutter up the door racks. Now, they can be neatly stored in a protected environment in the new ‘CompactCase’ drawer which can be conveniently housed on any of the refrigerator's rack levels.

Versatile lighting, enduring freshness

All free-standing units feature energy-saving LED lighting which – only on a Miele – slowly lights up. FlexiLight provides uniform and non-glare lighting with light sources along the front edge of glass shelves where they cannot be covered or obstructed. Thanks to side electrical contacts at each shelf level, glass shelves can easily be relocated, taking their light source with them as they go in order, for example, to create space for a large gateau. And the whole subject of lighting is rounded off on fridge-freezer combinations by freezer lighting. This is located along the lower edge of the refrigerator door, providing illumination for the drawers below.

Depending on the model, a variety of systems are available which are aimed at extending the storage life of food and keeping produce fresh for longer. With the new ‘DailyFresh’ function, moisture in the vegetable drawer can be regulated separately, improving the storage of fruit and vegetables. In addition to this, PerfectFresh and PerfectFresh Pro both reduce the temperature, resulting in fruit, vegetables, meat, fish and milk products staying fresh for considerably longer. Verena Pohlmann: 'DailyFresh sits somewhere between a conventional vegetable drawer and the ideal conditions guaranteed by Perfect Fresh and PerfectFresh Pro'.

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Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2014/15 turnover amounted to approx. EUR 3.49 bn with sales outside Germany accounting for around 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,740, 10,350 thereof in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.

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Ursula Wilms
+ 49 (0)5241/89-1958
ursula.wilms@miele.com

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Jotting and scribbling permitted: To the great pleasure of little ones, refrigerators and freezers from Miele's 'Blackboard Edition' feature a door which can be written on with school chalk or liquid chalk markers.
 

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Straight-laced and puristic, without visible handles: The K 20.000 refrigeration range from Miele. These free-standing units are not only elegant but also boast clever features and details along with high energy efficiency.

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Tubes, small glasses and sundry items can be stored in the protective environment of the new CompactCase drawer which can be fitted on any of the rack levels.

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Unobtrusively lit: The freezer section on the new fridge-freezers from Miele is perfectly illuminated.

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