Press releases

Pyrolytic oven cleaning at new entry-line price

Gütersloh/Berlin, August 31, 2016 No. 092/2016

Campaign models from Miele with large interior and plenty of features

When in the market for a new oven, more and more consumers are now opting for a pyrolytic model to make oven cleaning as simple as can be. Miele is meeting this trend by now offering two promotional models at recommended retail prices starting at € 999.

Pyrolytic cleaning is a self-cleaning process in which soil is incinerated in the oven at high temperatures, leaving only ash behind which can simply be wiped out with a cloth. This makes pyrolytic cleaning by far the most convenient way to clean ovens. Even without this feature, Miele is exemplary in terms of cleaning as Miele's patented PerfectClean surface finish is to baking sheets and trays what pyrolytic cleaning is to oven walls and surfaces: Food does not burn on to surfaces and residues can be very simply removed after use. A further convenience feature: Each campaign model comes with a voucher for a pair of fully telescopic FlexiClip runners which can be redeemed in Miele's online shop.

With its 76 l interior and five rack levels, this Miele wall oven counts among the largest in its class. Eight operating modes open up a broad spectrum of applications. Operation is via two rotary selectors (EasyControl); a time-of-day indicator and Start/Stop programming are standard features. Two design versions in CleanSteel stainless steel will be available (model designations H 2566 BP and H 2666 BP). In Germany, the campaign model represents a discount of around € 200 compared with the standard range model. The campaign is due to start in October and its duration is limited to September 2017.

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Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). The Miele company, founded in 1899, has 8 production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2015/16 turnover amounted to approx. EUR 3.71 bn with sales outside Germany accounting for around 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 18,400, 10,300 thereof in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.

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Michael Prempert
+ 49 5241 89-1957
michael.prempert@miele.com

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Large oven interior with fully telescopic runners, plus pyrolytic self-cleaning feature: specifications to make your next roast fun!

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Eight operating modes selectable via rotary selector: the H 2666 BP promotional wall oven model with pyrolytic cleaning in PureLine design

 

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